Analyse the external marketing environment &consumer buyer behaviour Coursework

Analyse the external marketing environment &consumer buyer behaviour - Coursework Example In addition, the level of ‘supply and demand’ (Hisrich, 2000, p.16) in a market denotes the market’s economic potentials, thus it is considered as a factor that can influence the market’s economic environment. In regard to the promotion of iPhone 6 in China the country’s economic environment needs to be checked in order to decide whether Chinese consumers would be able to pay for the specific product or not. As for the technological environment, this refers to the ‘means used for transforming materials into goods and services’ (Sahaf 2008, p.57). In other words, in each country the technological environment denotes the country’s performance in regard to manufacturing and services (Lancaster and Reynolds 2005). The technological environment of China would be checked when developing the marketing plan for iPhone 6; indeed, in a market where products of advanced technology are highly appreciated the chances of iPhone to achieve high sales would be more, as also explained in the next section. The economic environment can highly impact the sales of iPhone 6. The influence of economic environment on the particular product would have the following form: a) in regard to local economic environment: in case of the increase of unemployment, as related to the decrease of the income, people in China would face difficulties in buying this product (West et al. 2010); also, if inflation across the country is increased then the prices of products would follow a similar path. In this case, consumers could decide that they do not want to pay a significantly high price for the particular product (West et al.2010), b) in regard to the global economic environment: the increase of turbulences in global markets or the possible appearance of a strong financial crisis at international level could make Chinese consumers less willing to pay for products of high technology, such as the iPhone 6. In fact, in the above case, their priorities in regard to the goods

Describe this pic Essay Example | Topics and Well Written Essays - 500 words

Describe this pic - Essay Example The bottom part of the picture is broader than the top part and this gives the picture the ideal shape. The artist might have done this to give it a strong base for supportive purpose. From the information provided, the picture is the courtesy of Casey Campbell and some of the materials used are ink, watercolour, and charcoal. In essence, the abstract painting has colours and designs that do not resemble the physical objects. With this, the painting becomes harder to comprehend than representational painting. The desires and skills of the artist reveal the environment and time in, which he created the art. The striking styles reveal a lot of creativity. On a personal perceptive, the goal of the artist was to show how the colour, style, and form of the subject changed from time to time. This explains why the picture broadens its colour from one circle to the other. The artists took a lot of time making series of paintings from the same subject but different times of the day. This gives viewers a quick sense of understanding what is going into the artist’s mind (Elger and Uta 22). Typically, everyone seems to see the image in a similar manner. The artist established the need to use directional subjects and words that guide viewers through the description and analysis. The focal point of the picture is the circular figure, with different shapes. As previously mentioned, all circles have a strong base decorated in bold colours. The circles consist of space, line, shape, and light and dark colours arranged in similar designs. They consist of proportion, order, pattern, rhythm, and balance. The artist employed these elements to evoke the feeling of hope and direction to the viewers. From the picture, it is evident that many people recognize the artist’s accuracy and creativity to create the image. The primary purpose of the painting was to portray a captivating image. The picture does not fully evoke feelings or emotions.